SCIENTIFIC AND RESEARCH PROJECTS

Characteristics of the conducted research and used research methods and techniques

QUANTITATIVE QUESTIONS

research on the course of market phenomena and behaviour of market entities on random and purposeful samples with the use of various research methods: CATI, CAWI, PAPI.

QUALITY STUDIES

examining the motives of consumer behaviour in purchasing decisions and conditions of business entities’ decisions regarding the selection of marketing activities.

REPORTS AND ANALYSIS

development and editing of research reports and project presentations. Conducting strategic analyses based on primary and secondary data together with the presentation of applications and recommendations.

OUTSOURCING MARKETING

Quantitative and qualitative research is aimed at identifying phenomena related to the use of external services and resources to carry out marketing functions in production companies of various scale of operation

OUTSOURCING MARKETING

Quantitative and qualitative research is aimed at identifying phenomena related to the use of external services and resources to carry out marketing functions in production companies of various scale of operation

EFFICIENCY OF MARKETING COMMUNICATION

research on the activity of business entities in the selection of forms and methods of marketing communication as well as surveys of buyers specifying changes in attitudes towards marketing activities applied to them.

EFFICIENCY OF MARKETING COMMUNICATION

research on the activity of business entities in the selection of forms and methods of marketing communication as well as surveys of buyers specifying changes in attitudes towards marketing activities applied to them.

PLACE BRANDING

Qualitative and quantitative research regarding the perception of Rzeszów as a place brand. Analysis of the possibilities of using integrated marketing communication in order to build a place brand and achieve economic benefits by cities and regions using territorial marketing tools.

PLACE BRANDING

Qualitative and quantitative research regarding the perception of Rzeszów as a place brand. Analysis of the possibilities of using integrated marketing communication in order to build a place brand and achieve economic benefits by cities and regions using territorial marketing tools.

See publications

places in the web – learning

Profiles on websites and databases for scientists

places in the web – learning

Profiles on websites and databases for scientists

Research gate

Research projects and selected publications

ACADEMIA EDU

Selected scientific publications in the online version

Google Scholar

A list of scientific publications, quotations, H-index

MENDELEY

Reference manager and an academic social network