dr GRZEGORZ HAJDUK

Marketing
communication

Od nauki do praktyki
i z powrotem

dr GRZEGORZ HAJDUK

marketing

comunnication

Od nauki do praktyki
i z powrotem

PROFESSIONAL PROFILE

brief profile

dr Grzegorz Hajduk: lecturer at the Department of Marketing and Entrepreneurship at the University of Rzeszów, an expert in the field of marketing communication, consultant, owner and managing director at the One Voice Marketing Communication Agency.
He conducts trainings and workshops in the field of shaping the image of the organization and effective communication in business. Author and co-author of development strategies, marketing strategies, brand strategy and public relations, designs and implements quantitative and qualitative marketing research, prepares expert opinions preceding the introduction of new products to the market. Advisor in the field of branding and brand positioning strategies.

AREAS OF ACTIVITY

AREAS OF ACTIVITY

MARKETING

Development and implementation of the concept of marketing communication based on the results of scientific research and the achievements of the world of science

RESEARCH

Planning and implementation of market and marketing research. Strategic analyses, expert opinions and diagnoses of market potential.

TRAINING

Conducting workshops and training in brand building, image shaping, mass communication and interpersonal communication

ADVISORY

Consulting in the area of brand value building and integrated communication of companies with their market environment

MARKETING BLOG

the latest entries

MARKETING BLOG

the latest entries

Outsourcing komunikacji marketingowej

Ciągłe doskonalenie kompetencji wewnętrznych służb odpowiedzialnych za działania marketingowe staje się coraz trudniejsze i bardziej kosztowne. Między innymi z tego względu sięga się po wsparcie ze strony wyspecjalizowanych podmiotów zewnętrznych.

Koncepcja zintegrowanej komunikacji marketingowej (IMC)

Wzrost poziomu zainteresowania komunikacją marketingową, zarówno wśród teoretyków jak i praktyków szeroko rozumianego świata biznesu, związany jest z ewolucyjną zmianą jaka nastąpiła pod koniec XX i na początku XXI wieku. Dynamiczny rozwój zakresu form i możliwości przekazywania informacji,...

Kształtowanie marki miejsca

Kształtowanie marki miejsca Polskie miasta, jak również inne jednostki osadnicze i terytorialne, coraz powszechniej sięgają po profesjonalne narzędzia z zakresu komunikacji marketingowej, dla osiągnięcia celów strategicznych związanych ze swoim rozwojem. Prowadzone działania komunikacyjne...

EXPERIENCE

knowledge, competences, skills

EXPERIENCE

knowledge, competences, skills

SCIENCE PUBLICATIONS

Opracowanych strategii

Godzin szkoleń

LAT DOŚWIADCZENIA

PUBLICATIONS

monographs, chapters in books, scientific articles

 

Author of several dozen scientific articles devoted to marketing communication and public relations, co-author of books and editor of multi- author publications.
The general area of scientific interest concerns the issues of marketing effectiveness. Empirical research is aimed at identifying the criteria for selection and assessment of the effects of the use of marketing communication activities by companies.
A special place in the area of scientific reflection concerns issues related to shaping the market image, building brand value and integrated communication of companies with their market environment.

PLACES ON THE WEB

Profiles on social networks

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COOPERATION

work and involvement in projects

Cooperation

work and involvement in projects

Lecturer, research and didactic worker at the Department of Marketing and Entrepreneurship at the Faculty of Economics of the Rzeszow University of Economics

Owner and Managing Director at One Voice marketing communication agency based in Rzeszów

Initiator and juror of the competition for speakers organized from 2012 at the University of Rzeszów

Co-founder and support member of the University Co-op Center at the University of Rzeszów

Member of the Supervisory Board of the Cluster of Congress and Exhibition Companies based in Rzeszów

Coach and consultant of entities operating in the Subcarpathian Coalition of Startups INUP

Mentor and adviser to companies concentrated in the Subcarpathian Creative Space KWADRAT in Rzeszów

Mentor and adviser of incubated companies and projects. The chairman of the chapter in StartUp Mixer competitions

WELCOME TO CONTACT

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